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Frequently Asked Questions

Unlike many other medical practices that focus only on one specialty, (for example, several primary care physicians sharing an office) Tru Whole Care brings together a team of specialists from different disciplines who consult and work together to provide patients with comprehensive care.

We are not a fitness club. There are no membership fees. We’re here to offer great care, when you need it

We take the guesswork, and the headache, out of the process. We’ll contact your insurance company to verify coverage before you even come in for your appointment, so you’ll know exactly where you stand. Health matters can be stressful enough without worrying about finances, which is why we work to make sure everything is transparent and easy to understand. No unexpected charges, no surprise bills.

Think of us as your medical home – warm, welcoming and consistently professional.

Like in most homes, Dr. Sheldon Sinett’s mother played a key role in this home’s success. When Dr. Sinett first launched his practice in 1967, business was slow. His mother, Dottie, suggested giving patients home-baked cookies at every visit. It worked and his practice flourished. Today, Sheldon’s son Todd, (the current Dr. Sinett), and the entire Tru Whole Care team, still treat every patient like a friend in our home.

This welcoming tradition of service and comfort continues with our staff. Referred to as Care Concierges, our front desk team is smart, obliging and engaging, taking every opportunity to “wow” patients at each visit.

Tru Whole Care is centrally located in Midtown at 515 Madison Ave., 6th Floor (entrance on East 53rd Street). We are easily accessible from the E, M, and 6 trains.

We are always looking for exceptional healthcare professionals and staff to grow our talented team. If you are interested in a career at Tru Whole Care, please email your cover letter and resume to

Shoot! We knew we should have used spell check.

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Booking An Appointment Is Easy

Please select if you are an existing patient or if this will be your first-time visit.