Complete Care.
Your Way.

Whether you want to see one provider, or several specialists, we’ve got you covered. Our medical partners will collaborate with you, and each other, to tailor a plan that addresses your health needs. From traditional medicine to progressive wellness, we’ll take the time to provide you with the expert care you deserve. And unlike many trendy medical centers, we have no membership premiums – just premium care.

Our Tru Promise

The Tru Whole Care Patient Pledge

  • 01

    You decide what’s best for your health; we’ll help you and find the right balance of traditional medicine, alternative wellness and lifestyle practices.

  • 02

    We take a complete and thorough approach to your entire well-being and deliver the highest quality of Whole Care to you.

  • 03

    You will always receive friendly, professional service – every call, every appointment, every email. We are here to make your day better.

  • 04

    You will have unparalleled access to your health providers.

  • 05

    We will listen to you.

  • 06

    We will have healthy bites and tasty snacks so you never leave our center “hangry.”

Live Healthy. Live Happy. Live Whole.

Helping you do this is our mission.

Frequently Asked Questions

  • What differentiates the Whole Care model from typical medical offices?

    Unlike many other medical practices that focus only on one specialty, (for example, several primary care physicians sharing an office) Tru Whole Care brings together a team of specialists from different disciplines who consult and work together to provide patients with comprehensive care.

  • Do you have any subscription or membership fees?

    We are not a fitness club. There are no membership fees. We’re here to offer great care, when you need it.

  • How does your office handle insurance?

    We take the guesswork, and the headache, out of the process. We’ll contact your insurance company to verify coverage before you even come in for your appointment, so you’ll know exactly where you stand. Health matters can be stressful enough without worrying about finances, which is why we work to make sure everything is transparent and easy to understand. No unexpected charges, no surprise bills.

  • What makes you different from other health centers?

    Think of us as your medical home – warm, welcoming and consistently professional.

    Like in most homes, Dr. Sheldon Sinett’s mother played a key role in this home’s success. When Dr. Sinett first launched his practice in 1967, business was slow. His mother, Dottie, suggested giving patients home-baked cookies at every visit. It worked and his practice flourished. Today, Sheldon’s son Todd, (the current Dr. Sinett), and the entire Tru Whole Care team, still treat every patient like a friend in our home.

    This welcoming tradition of service and comfort continues with our staff. Referred to as Care Concierges, our front desk team is smart, obliging and engaging, taking every opportunity to “wow” patients at each visit.

  • Where are you located?

    Tru Whole Care is centrally located in Midtown at 515 Madison Ave., 6th Floor (entrance on East 53rd Street). We are easily accessible from the E, M, and 6 trains.

  • Are you hiring?

    We are always looking for exceptional healthcare professionals and staff to grow our talented team. If you are interested in a career at Tru Whole Care, please email your cover letter and resume to

  • Why doesn’t Tru have an "e"?

    Shoot! We knew we should have used spell check.